The Duravant family of operating companies serve the food processing, packaging and material handling segments.
Tips For Choosing the Right Product Packaging
Starting a business can be a very stressful process. When offering products to the general public, you have to find a way to catch their eye. Having the right product packaging is an essential part of acheiving success in your industry. For many snack food brands, the right vertical packaging machine is a step in the right direction when trying to ensure your products look their best when they hit the shelves. Below are some of the items you should take into consideration when evaluating packaging options.
It Needs to Travel Well
Durability should be one of your top concerns when choosing product packaging. Your product should be able to travel from the facility where it was made, and land onto the shelves of the stores where it will be sold without damage. With the right materials and vertical packaging machine, you will find it much easier to make your packaging durable. Neglecting to invest in quality packaging material will result in a loss of money when that product does not make it to the shelves.
Avoid Confusing Text or Pictures
One of the most common mistakes new business owners make with their packaging is making the text or images too confusing. A customer should be able to look at your product and know exactly what it is at a glance.
If a person has to do too much investigation into what you are selling, they will usually move on to another product. Simplifying the look of your product is important and can help increase sales and throughput over time.
Focus on your brand's overall value proposition (what does your product do uniquely or better than the competition) and use eye-catching graphics and direct copy to sell to your target audience.